Creative Systems · Brand · AI-Enabled Workflows

Senior Graphic
& UX/UI Designer

Nearly 20 years designing visual identities, digital products, campaigns and e-commerce content, plus the systems that keep every brand, market and team consistent.

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Selected Work

Work by discipline.

Campaigns & Advertising

Launch and promo work for FOX, Universal and Nat Geo.

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Branding

Logos, brand manuals and stationery — identities built as systems.

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Email Marketing & Design Systems

Multilingual campaigns from a Figma system.

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Amazon storefronts and listings for hotel brands

Amazon Storefronts & Listings

Brand stores and product listings for hotel brands.

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Web & UX/UI

Websites designed in Figma and built in WordPress.

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About

From agency craft to scalable systems.

I started in design studios and advertising agencies in Buenos Aires, working on branding and campaigns for entertainment networks like FOX, Universal and National Geographic. Over time my work moved into web and UX/UI, then into digital products and the systems behind them.

Today I combine brand, e-commerce, marketing and production design, using AI tools where they make the work faster or better. Most of my recent work has been with US-based teams, fully remote.

~20 yrsin design studios, agencies and in-house

100+clients across industries

Remotewith US & global teams

2005 — Today